Operations
Zoho CRM for Cruise Travel Business
Client Profile
They are the Indian cruise industry and exclusively represent four prestigious cruise brands, including those owned by the Royal Caribbean Group. They manage exclusive sales, and marketing through various channels and provide tour operators, travel agents, or online mediums with proper operational support.
Manage Excel
New Delhi, India
Travel
Project Background
Our client has the big name in the Indian cruise industry from past 30 years but they manage all their work manually so, they faced challenges in manual cruise deal management and it will impact their company reputation and slow down the process of their work. To overcome these problems and achieve business growth , our team proposed the implementation of Zoho CRM.
Technology We Use
Zoho CRM
Challenges Faced by Our Client
Before implementing Zoho CRM, they faced many challenges:
Before implementing Zoho CRM company relies on manual processes for managing cruise deals which leads to inefficiencies, errors, and delays in deal processing.
Time-consuming and error-prone deal information updates across platforms resulted in discrepancies in pricing, availability, and customer expectations.
Inefficiencies in lead capture, communication, and data management were caused by the lack of integration between the client’s website form, email communication, and existing systems.
Their manual deal management processes result in inefficiencies and errors, leading to delays and inconsistencies in deal tracking, calculation setups, and negotiation discussions.
Solution Proposed
We have integrated Zoho CRM with their email system to synchronize communication and streamline email correspondence with Leads, clients, and others.
Our experts integrated their website forms directly with their Zoho CRM modules so that they can capture leads directly into the system and manage efficiently their lead management and follow-up with clients.
After conducting a discussion with the client we decided to implement Zoho CRM for their business to customize and configure cruise management processes and workflows like information deals, and negotiation discussion payment calculations at Zoho CRM. We have also implemented custom modules and fields for calculations to automate payment calculations and installment schedules based on deal parameters and customer preferences.
Results
98%
Integration of website forms and email communication streamlined their lead capture and follow-up processes, enhancing overall lead management efficiency.
87%
Real-time synchronization minimized discrepancies, ensuring consistency in pricing and availability.
92%
After implementing Zoho CRM the automation of deal calculations and centralized deal tracking in Zoho CRM leads to significant improvement in efficiency and accuracy.
95%
Improved Customer Engagement
A centralized CRM system enhanced the company’s ability to engage with customers effectively. The streamlined communication process resulted in increased customer satisfaction.
About CRM Masters
We are a CRM consultant company Known as the Zoho Premium Partner. With over 8 years of experience and more than 2000+ successful projects, we have a proven track record of helping businesses optimize their workflows and boost growth. Our team of 75+ expert developers specialize in delivering top-notch CRM integrations, and tailored business solutions to meet our client’s needs.
