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CRM Masters
  • December 8, 2023
  • CRM-Masters
  • 0

Case Study Of Staffing & Recruiting Agency in Fort Worth, Texas


Staffing and Recruiting

Business Type

B2B & B2C


Zoho Recruit


Fort Worth, Texas


They are a dynamic staffing and recruiting agency that places qualified candidates in various industries. The company has been in operation for over a decade and has gained a reputation for its commitment to matching top talent with employers. However, as the staffing industry has become increasingly competitive and reliant on technology, It recognized the need to streamline operations, enhance candidate engagement, and optimize recruiting. To address these challenges, CRM Master’s helps them succeed in their business problems.

Business Problems

Before meeting our team, they faced many challenges:

Inefficient Scheduling and Communication

Scheduling interviews and coordinating with candidates and clients were time-consuming tasks. They often relied on manual processes that led to scheduling conflicts, delayed communications, and candidate drop-offs due to slow response time.

Candidate Engagement

The agency needed help maintaining a high level of engagement with candidates throughout the recruiting process.

Lack of Centralised Data

Data was spread across multiple systems and spreadsheets, making it challenging to track candidate progress, measure performance

Inefficient Recruiting Process

They want to streamline the recruiting process to reduce the time-to-hire and improve candidate quality. The existing methods of tracking and managing candidates could have been more convenient and needed more automation.

Business Objectives

Our Solutions


Zoho Recruit

Our team implemented Zoho Recruit to solve their business problems. After implementing, they can centralize candidate data, track progress, and automate various stages of the recruiting process. It enabled them to evaluate their recruitment efforts more effectively and make data-driven decisions.


Calently Integration

Our team integrated Calently into their workflow, allowing candidates to book interviews and meetings at their convenience. Also, automated reminders and notifications have been scheduled in a timely manner and reduced no-shows.

SMS Magic

With the integration of SMS-magic in their system, they can send automated, personalized messages to candidates regarding their application status, interview schedules, and other relevant updates. It also improved their candidate engagement and responsiveness time.

Impact Of Our Solutions

Efficient Scheduling and Communication

After integration with Calently, their scheduling process became seamless automated reminders, and email templates were sent on time. This integration of SMS Magic improved candidate engagement and responsiveness, leading to a smoother communication process.

Streamlined Recruitment Process

With the implementation of Zoho Recruit in their business, they can centralize candidate data, tracking and measuring performance.

Enhance Candidate Experience

The combined use of these tools improved the overall candidate experience. The candidates received timely updates and enjoyed the convenience of scheduling interviews at their preferred times, which helped the company to stand out in a competitive job market.


By leveraging Zoho Recruit, they successfully addressed all business challenges by about 90%

Better Time Management

Proper Calendar Maintain for the Interview

Enhance Candidate Experience


Efficient Scheduling and Communication


Improvement in sending E-mail Template

It enabled the company to expand its presence in International markets, driving growth and success.

About CRM Masters

CRM Masters provide cutting-edge solutions and always work hard to resolve their clients’ problems within a given time frame. In a nutshell, we intend our customers to be loved by their customers. Our experts study your organization’s needs to identify the most suitable CRM product for your business, which can be implemented with minimum customization. If you have been losing sales and revenue due to a non-responsiveness CRM system that fails to add value after the employees leave the premises, we will take care of it by customizing the CRM. Also, CRM Masters is a Zoho Premium Partner that helps you to build the CRM from Scratch.