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CRM Masters
  • April 22, 2024
  • CRM-Masters
  • 0

Case Study-Zoho for Telecom Tower Infra Rental company


Zoho CRM, Zoho Contract, Zoho Sign, Zoho Writer



Business Type

Business to Customer (B2C)

Project Background

Our client specializes in acquiring land, towers, and buildings across Europe hosting telecommunications infrastructure. However, they faced significant hurdles due to inefficient data management, service coordination issues, and ineffective customer data handling.

This posed challenges in making informed decisions and hindered operational efficiency. As a result, streamlining operations became imperative to unlock their growth potential and reduce operational risks.

Business Problems

1) Inefficient Data Management: Without a centralized system, our client struggled to keep track of important data, leading to confusion and errors in decision-making. This inefficiency slowed down operations and made it challenging to respond promptly to business needs.

2) Guideline Management Challenges: Managing guidelines for different sites with unique parameters was a complex task. Our client faced difficulties in ensuring compliance and consistency across different locations, impacting the smooth execution of projects and potentially leading to regulatory issues.

3) Limited Customer Support: Due to the absence of a proper calling support system, our clients experienced communication gaps with their clients. This lack of efficient customer support not only affected satisfaction levels but also slowed the establishment of strong relationships, potentially affecting long-term business growth.

Business Objectives

  1. Implement an automated.
  2. Need for a user-friendly system.
  3. Establish proper guideline management for different sites.
  4. Develop an appropriate support calling system for clients.

Our Solutions

Working closely with the client, CRM Masters Infotech understood the problems and came up with a plan using Zoho to fix them. 

Here’s what we did:


Impact Of Our Solutions

The implemented solutions led to significant improvements:

  1. Enhanced Operational Efficiency: Streamlined data management and service coordination resulted in improved operational efficiency.
  2. Improved Service Quality: Better management capabilities enabled the delivery of superior services, enhancing customer satisfaction and loyalty.
  3. Optimized Customer Engagement: Efficient handling of customer data facilitated personalized engagement and timely service delivery.
  4. Business Growth: Addressing operational challenges and enhancing service capabilities contributed to notable business growth and expanded market presence.


92% Operational Efficiency Achieved 

80% Reduction in Service Management Errors

95% Improved Customer Engagement

About CRM Masters

CRM Masters Infotech is a leading technology solutions provider specializing in CRM, automation, and integration services. With a dedicated team of experts, we empower businesses across various industries to thrive in today’s competitive landscape.
Our commitment to innovation and excellence drives us to deliver customized solutions that meet the unique needs of our clients, helping them achieve their business objectives effectively.
Contact us now!