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CRM Masters
  • November 24, 2023
  • CRM-Masters
  • 0

Case Study Of Laboratory Equipment Supplier in Dubai (UAE)



Business Type

B2C & B2B


Zoho CRM, Zoho Projects, and Zoho Desk




Our client, a leading Middle East-based online marketplace, is crucial in connecting global suppliers with customers needing laboratory supplies, including consumables, analytical equipment, medical essentials, and diagnostic kits. To enhance their operations and efficiency, the client embarked on a project to integrate Zoho Books, Zoho Creator, and Zoho Analytics into their business.

Business Problems

They faced many challenges before collaborating with our team, which we successfully assisted them in overcoming, the following are the business problems:

Reporting Issue

The system lacked comprehensive reporting capabilities, hampering the client’s ability to monitor and analyze their operations effectively.

Inadequate Customer Support

Managing and tracking orders efficiently proved to be a challenging task, leading to delays and potential errors in the process.

Calculation Issue

Sales quotes required customization, and the client struggled to achieve the desired level of flexibility and accuracy in their calculations.

Business Objectives

Our Solutions


Zoho Books with Zoho Creator

We have integrated Zoho Books with Zoho Creator, allowing seamless product information updates across the system. This integration not only enhanced data consistency but also improved the client’s ability to maintain accurate and up-to-date product listings.


Zoho Creator

We implemented Zoho Creator to empower the client with the ability to create and categorize various fields, enhancing their order management and customization capabilities.

Zoho Books

Zoho Books was leveraged to introduce custom fields that could be tailored to the client’s unique needs, particularly for sales quotes and order calculations.

Zoho Desk

With the help of Zoho Desk, we provide prompt and effective customer support. We implemented Zoho Desk, a ticketing system, which streamlined their support process. It allowed the organization to track and manage customer inquiries, assign tickets to the appropriate teams, and ensure timely resolution.

Zoho Analytics

Our team utilized Zoho Analytics to generate daily reports of sales orders, providing the client with valuable insights into their sales trends and order processing efficiency. Moreover, we established an automated email system to eliminate the need for manual monitoring of reports.

Impact Of Our Solutions

Implementation of Zoho tools benefited our clients in many ways, some of which are the following:

Efficient Calculation Handling

Customizable fields in Zoho Books and Zoho Creator allowed the client to manage sales quotes and calculations with precision and flexibility.

Automated Reporting

Introducing an automated email system for reports significantly improved the client’s productivity. They no longer needed to monitor reports manually, ensuring they could focus on more strategic tasks.

Enhanced Data Accuracy

After implementing Zoho tools like Creator and Books, they noticed a significant improvement in data consistency & accuracy.

Improved Customer Satisfaction

Streamlined order management processes resulted in quicker response times & order fulfillment.


Real-time reporting for Informed Decision-Making

Enhanced Customer Satisfaction

Data Consistency Across the Platform


Improved Data Accuracy


Boost in Productivity

About CRM Masters

We at CRM Masters specialize in delivering projects within the given time frame, we have a team of professional developers who are dedicated to supporting you at every stage of the project and offer continuous support both during & the delivery of the project.

If your business has been experiencing revenue losses due to an unresponsive CRM system that fails to provide ongoing value, trust CRM Masters to step in as your Zoho Premium Partner. We’ll customize your CRM system to cater to your specific requirements, guaranteeing its continued effectiveness for your team.