Case Study : Insurance Firm – Zoho CRM Implementation

About the Case study

The firm offers insurance products to tenants, letting agents, and landlords. When working with multiple clients across the UK, they have to sort mountains of work manually, and that’s when the team realized the need for CRM to manage the sales and administration of insurance policies. We, at CRM Masters, customized and implemented the Zoho CRM for them, ensuring that it streamlines their sales and customer journeys.

Introduction

Before integrating their e-commerce platform with the Zoho CRM, they used to manage all the accounting, tracking, payments, receipts, commissions, and many more in MS Excel. With Excel, the whole process was too tedious to carry out, so they required a more comprehensive solution. Zoho CRM didn’t only help them to organize a database of leads and prospects but also improved their outreach and revenues.

The Business

They are a team of 1 to 10 employees stationed in England. They have a combined experience of over 30 years in the insurance market, making them clearly understand the customer’s needs and what is needed to keep them safe. They have speedy and straightforward claim processes besides the low cost of Banking and Insurance. They offer a list of services which can be checked here.

The Challenges

The client’s challenges can be categorized into three parts:

Policy Management
This challenge revolved around the management of the policies. While using MS Excel, they have to manually enter all the insurance details, which could result in erroneous documentation many times.
Time Management
They had to carry out a few processes repeatedly, which was quite time-consuming. With Zoho CRM, not only could they track the time of their tasks but also manage to overcome those lengthy calculations required while setting up all the company’s insurance policies.

Renewing the Policies
If any of their customers wanted to end or rename their policy, they had to go through a monotonic combustion process that eventually cost them their time. Still, with the automated workflow processes of Zoho CRM, the tasks of renewing and ending the policies were just a click away.

Implementation and Results

To resolve the challenges faced by the company, we implemented Zoho CRM for them to automate and optimize various business processes, which are listed below:

With the implementation of Zoho CRM, different modules were created where they can easily manage their customers’ data.
With Zoho CRM, not only could they track the time of their tasks but also manage to overcome those lengthy calculations required while setting up all the company’s insurance policy.
With the automated workflow processes of Zoho CRM, the tasks of renewing and ending the policies were just a click away.

There is no denying that it works best for SMEs due to its easy-to-use interface and cost-effectiveness compared to other CRMs. Given the client’s requirements, significant changes were made, and desired results were seen. The CRM integration helped our client uncover new business possibilities.

Automate your Business with ZOHO CRM

With such fierce competition, you need a business edge and tech edge. Customer retention is a high-priority challenge for insurance agencies. A study even shows that retaining an existing customer is five times costlier than acquiring a new one.

Zoho CRM is an excellent choice for insurance agencies that actively nurture leads and engage with clients via email, live chat, and social media. It helps them with automated reminders and uses assignment rules to ensure that clients receive proper help. With low pricing and customization options available, Zoho CRM undoubtedly rules over other CRM.

About CRM Masters

CRM Masters provides cutting-edge professional services and always works hard to resolve issues as quickly as possible. In nutshell, we intend that our customers are loved by their customers.
Our experts study the business needs of your organization to identify the most suitable CRM product for your business which can be implemented with minimum customization. In case, you have been losing sales and revenues due to a non-responsive CRM system that fails to add value after the employees leave the premises, we will get that taken care of by customizing the CRM. Also, CRM Masters as a Zoho Premium Partner helps you build your CRM from scratch.