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LED STUDIO Case study

Case Study - ZOHO CRM for a Service Trading Company (LED Brand)

About the Case Study

The company provides nationwide display solutions to expand its portfolio to compete, excel and prosper in an ever-accelerating digital world. Working with myriad clients made them feel the need for CRM integration to better manage the different stages of their sales business. We at CRM Masters integrated Zoho CRM, Zoho Projects, and Zoho Desk to ensure complete automation while eradicating all the challenges they were facing.


Before implementing Zoho CRM, they used to manage all of their business calculation processes through Excel only. But those were too tedious with Excel that they required a more comprehensive solution. Zoho CRM didn’t only help them to carry out their calculations with a customized calculator but also improved their outreach and revenues.

The Business

LED is rapidly becoming the display technology for many sectors and industries. With their technological expertise and passion for developing new technologies, they provide you with unrivaled solutions for LED Display monitoring, Data Reporting, Screen Security, and Managed Support Services with the help of industry expert engineers.

Their goal is to deliver personalized and premium service to their customers worldwide. With them constantly seeking new and better ways to serve their customers, they continue to be recognized by industry leaders in the innovation category.

The Challenges

The client’s challenges can be categorized into three parts:

1. Production & Management

This challenge revolved around the calculations associated with LEDs, like size, pixels, pricing, quality, and many more. While using MS Excel, they had to enter all the details manually, often resulting in erroneous documentation.
Aside from these issues, they also faced various project management issues, which could not be solved using Excel alone.

2. Time Management

There are always a few processes in a business that has to be carried out repeatedly. But, they can be highly inefficient and time-consuming for the team, especially when they have to enter a lot of data. Over time this was even leading to boredom, i.e., potentially costly inattentiveness.
As an evolving business, they had other important tasks to perform, which were getting seemingly compromised when they were constantly occupied in Excel.

3. Customer Support

We all know that excellent customer support keeps the customers coming, which is entirely not true in the case of subpar customer service. So it becomes essential for a business to have an effective and proactive customer service portal where their problems can be heard, addressed, and rectified. With no such exit at their palm, the customers and clients had to go through a monotonic combustion process that eventually cost them their time. And obviously, the company was not propelling forward much without the customers being acknowledged.

Implementation & Results

To resolve the challenges faced by the company, we implemented Zoho CRM, Zoho Projects, and Zoho Desk for them to automate and optimize various business processes, which are listed below:

  1. With the implementation of Zoho CRM, they could now easily manage and overcome those lengthy calculations required for designing, configuring, and utilizing the manufacturing resources to create unique LED solutions.
  2. With Zoho CRM, we automated the different repetitive and tedious tasks they had to carry around almost daily. This eliminated many inefficiencies adversely affecting the company and hurting its profitability.
  3. With the help of Zoho Projects, a cloud-based application, they could easily tackle all the project management needs of their business, like assembling, installation, and many more. In addition to helping them plan their work, Zoho Projects also enabled them to track all of it effectively and collaborate with their team.
  4. It goes without saying that if your customers feel heard, they will bring you more sales. Thus, the integration of Zoho Desk streamlined all the aspects of the support ticketing system process and made it a more pleasant experience for agents, managers, and customers.

There is no denying that Zoho works best for SMEs due to its easy-to-use interface and cost-effectiveness compared to other CRMs. The CRM integration helped our client uncover new business possibilities. Given the client’s requirements, significant changes were made, and desired results were seen.

Zoho Partner

Automate your Business with Zoho CRM

With such fierce competition, you need a business edge and a tech edge simultaneously, as Customer retention is a high-priority challenge for many small to medium-sized businesses. A study even shows that retaining an existing customer is five times costlier than acquiring a new one.

Zoho CRM is an excellent choice for trading businesses that actively nurture leads and engage with clients via email, live chat, and social media. It helps them with automated reminders and uses assignment rules to ensure that clients receive proper help. With low pricing and customization options available, Zoho CRM rules over other CRM.

About CRM Masters

CRM Masters provides cutting-edge professional services and always works hard to resolve issues as quickly as possible. In nutshell, we intend that our customers are loved by their customers.
Our experts study the business needs of your organization to identify the most suitable CRM product for your business which can be implemented with minimum customization. In case, you have been losing sales and revenues due to a non-responsive CRM system that fails to add value after the employees leave the premises, we will get that taken care of by customizing the CRM. Also, CRM Masters as a Zoho Premium Partner helps you build your CRM from scratch.


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