Whether your business has been in the market for some time or is new, your website should be in line with the current market trends and customer expectations. Because if they don’t find it engaging enough they will simply exit as they have many other options at their fingertips to explore. And no matter what your business is, it seems hard to lose a customer just like that. So, you must take the benefit of an analytical tool that can better understand the consumers’ experiences with your site. Although there are many tools present in the market to help you Zoho PageSense can be a great fit for you.
This blog will briefly discuss Zoho PageSense and how it can improve what your site is already offering to customers.
What is Zoho PageSense?
Zoho PageSense is a software application that helps you understand how visitors interact with a website, what they click on, and how far they can scroll. The collected data can be used to change the website elements that do not perform the way you want them to. Aside from that, you can also improve the efficiency of your website by placing the right layouts, elements, and formats in the right areas. Through PageSense’s integration with Zoho’s Marketing and Sales tools, a business can make informed decisions about website updates and boost conversions.
Also Read: What is Zoho PageSense And How Does it Boost Conversions?
The Core Capabilities that Zoho PageSense offers to your Business are:
Understanding the Features Offered by the Zoho PageSense Comprehensively:
1. A/B Testing for Website:
With the visual editor, marketers can create A/B testing different variations of the same web page without modifying the code manually. This tool is very useful when it comes to refining the layout, text, messaging, and design of your web pages before implementing the changes across your entire site. A/B testing’s Forecast feature estimates the potential conversion rate of each variation even before the test has been conducted.
2. Heatmaps:
This tool provides a visual representation of visitors’ clicking and scrolling patterns on the website. Marketers can monitor the intensity of the Heatmap immediately to see how often visitors interact with each website element. Additionally, Scroll maps illustrate how far visitors travel down web pages.
Marketers can thus determine if visitors are performing expected actions on their website by combining information from Heatmap and Scroll map reports.
3. Funnel Analysis:
By creating a funnel analysis of a website, the marketer can pinpoint the pages which have the highest drop-off rates to improve them and increase the website’s overall conversion rate.
4. Integrations with Zoho and Third-Party Apps:
In addition to Zoho Sites, Zoho PageSense has easy integration opportunities with third-party applications. The third-party integrations it allows are Google Analytics, Mixpanel, KISSmetrics, Clicky, Google Tag Manager, and Google AdWords.
5. Chrome Extension:
With the Zoho PageSense Chrome extension, users can create A/B test variations and Heatmaps for any web page without having to access the web application manually. It also lets you run experiments on pages hidden behind sessions and view reports on live pages.
Conclusion
We, CRM Masters, are Premium Zoho Consulting Partners. And thereby hold deep expertise in Zoho. Solutions tailored by our experts for your business will surely leverage the power of Zoho for you. Let us know if we can help you if you are also someone trying to refine your site for higher and better conversions.