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HubSpot vs Zoho CRM

Which Is Best for Your Business- HubSpot VS Zoho

What a CRM is should be your first consideration when choosing between Zoho and HubSpot CRM.

CRM is one of the fastest-growing software for businesses to enhance customer relationships. With the help of a CRM system your business’s inbound marketing, customer service, and sales professional can forge better customer relationships and increase profitability.

In finding the best CRM for your business, you might wonder who to trust between HubSpot CRM and Zoho CRM, as both position themselves as the best alternatives. Both solutions offer various tools and features for small and medium-sized businesses.

In this post, we will take you through HubSpot VS Zoho CRM to help you decide which CRM is best for your company so that you make an informed decision.

What is HubSpot CRM

HubSpot CRM is a platform that allows you to keep track of leads and customers at different stages in their journey. HubSpot’s CRM is free and comes with various tools including live chat, dynamic lists, forms per lead capture, and email marketing.

HubSpot CRM

What is Zoho CRM

Zoho CRM is an award-winning CRM with an International network of 25,000 organizations in 180 countries that trust Zoho CRM to help them convert more leads, engage with customers, and increase their income. Your sales, marketing, and customer support operations can all be found in one place with the help of Zoho CRM, which also streamlines your people, processes, and policies into one place.

HubSpot Vs Zoho CRM

Both HubSpot and Zoho CRM offer CRM solutions. Businesses can use these systems to keep track of their relationships, manage leads and identify sales opportunities. They can even get a comprehensive view of your contacts, including notes, important dates, phone numbers, and emails.

There used to be a significant gap between HubSpot and Zoho CRM but now the two are very similar in features. HubSpot is an excellent option for large companies, while Zoho CRM has more customization options for small businesses.

For detailed differences, let’s drive in:

Zoho vs HubSpot

  • Zoho Pricing Comparison with HubSpot

You may have noticed that HubSpot has a free CRM service, but this plan comes with a price tag. Everything is limited. There are a maximum of five email templates, five documents, and a link to schedule meetings in this plan. For Enterprise access to HubSpot’s CRM suite, prices can go up to $4000 a month. And, with only 1000 contacts, costs can fall to $45 a month on a Starter plan.

In contrast, Zoho CRM charges only $65 per month for its most expensive plan. That’s why most small businesses tend to prefer Zoho over Hubspot. There is also a free plan which is only available to three users, but it helps you to get acquainted with its features so that you would know which pricing tier you should purchase for your business.

  • Ease of Use and Adoption

In HubSpot, customers are given a seamless user experience optimized for their day-to-day activities, and therefore it is even popular among administrators and end users. Rather than providing a blank slate to your developers, HubSpot is more like an intuitive set of tools that can be continuously adopted by whoever needs that control.

In contrast to HubSpot, Zoho customers will be charged an additional 20-25% of their annual contract for improved support coverage and responsiveness. Moreover, with the growth of the business, they will have to pay for this feature which is to smooth product operation.

  • Key Features

Zoho and HubSpot both offer a great deal of CRM features you’d expect from a worthy CRM. Contact management, Lead management, Sales forecasting, Email marketing, and order management is all areas where HubSpot and Zoho excel. Where they differ are in APIs, order management, and some integrations.

Regarding customization, Zoho has the edge as HubSpot has fewer features in sales, marketing, and social media. By extending workflow and macro suggestions, taking voice commands to retrieve critical reports, and integrating custom wizards, Zoho can streamline extensive data entry processes.

Even where HubSpot and Zoho align, Zoho pulls the trigger more often. For example, Zoho’s CRM lets you store 100,000 contacts no matter your plan. In addition, Zoho’s intuitive account management feature allows you to keep track of the companies you work with, add notes on contacts, and look at your interactions with them. You can tell if a connection has already reached out to you through social media by using Zoho’s social listening feature.

  • Automation Capabilities

Sales Automation between HubSpot and Zoho is similar. Both CRM systems offer sales modules, including leads, contacts, accounts, and deals. In either CRM system, you can record and track tasks, calls, notes, events, and other unique records.

The Zoho CRM platform also offers advanced features like scoring rules, assignment rules, and currencies. The importance of these features cannot be overstated regarding lead generation. For instance, lead scoring aids you in determining whether a lead is ‘warm’ or ‘cold’ so you can prioritize future customer interactions. Although HubSpot has these features, it’s just that they’re more expensive.

  • Data and Security Administration

Those using Zoho CRM Enterprise or Professional plans can also duplicate their data and import their history for $6 per month. Additionally, Zoho CRM offers two free data backups per month. HubSpot, on the other hand, does not offer free backups or additional backups. Furthermore, the import and dedupe functions are also not available.

Zoho leads in the Roles and Permissions area as well. A Zoho plan can be used to plan organization hierarchies and field-level security for your business system. While HubSpot does not have any of these features besides the $48,000 annual premium plan.


In conclusion, HubSpot and Zoho integration are excellent choices for companies seeking a quality SaaS CRM solution. However, the best choice is determined by your specific needs. Suppose you are seeking an affordable solution with all essential features and flexibility that can be utilized in any industry. In that case, Zoho is the best choice for small to mid-sized businesses.

We, CRM masters, are Zoho premium partners and thereby hold profound expertise in Zoho solutions demonstrated and tailored by our experts for your business will indeed leverage Zoho’s power for you.