With ZOHO Campaigns, the promising email marketing software from ZOHO Corp, the world renowned CRM Company intends to grow, reach and engage your audience the better way. It equips your business with an accomplished toolkit desired to fulfill the email marketing requirements at your end. With its help you can optimize your email delivery appreciably. This way you can engage more audience with your business and hence pave the way for better conversions. Let’s find out what else has ZOHO Campaigns in the stores for your ecommerce store.
A Brief Intro
ZOHO Campaigns is an exclusive email marketing platform that allows you to integrate the email database of your potential contacts and deliver them duly optimized, personalize and automate marketing emails to enthrall their attention. It adds essence to your email marketing endeavors at every stage, right from drafting the email to its delivery. You can use this utilitarian tool to export, import and broaden your mailing list organically. Moreover, the emails delivered through ZOHO campaigns can adjust dynamically to the display screen of the concerned mobile devices, thus making them highly responsive.
ZOHO Campaigns – Features
Let’s find out how various interactive and useful features of ZOHO Campaign facilitate your email marketing tasks.
- Contact Management
This power packed feature lets you to add new contacts and keep a check on their progress so that you could include them in your personalized email campaigns for enhanced conversions. It allows you to import contacts
- From Multiple sources
- Depending on subscription type
- With a clutter free experience
- Email Campaign Management
Your emails matter a lot for the success of your business. Each of them holds tendency to le you win a big project. Proper email campaign management is therefore of high importance, which is where ZOHO Campaigns clicks for your cause. You can leverage its streamlined and duly orchestrated tools to design, organize and approve your content for the marketing campaign. Here are some more of its advantages
- Allow multiple users to access a single account to enable your team members work together
- For privacy reasons, you can always set privileges and assign custom roles
- Approve and share superior quality campaigns with your subscribers
- Send the right number of emails to the right audience at the right time
- Email Template Builder
ZOHO Campaigns allows your build to email templates the way you want. You can choose a previously saved template or select one from the email template builder.
It comprises more than 240 template styles to go along nicely with any event or business type. Some prominent facilities of the template builder include:
- Already designed email templates to save your time
- Create the email newsletters on your own with the Drag and drop email builder
- Responsive templates to create free emails that work smoothly across multiple devices
- Email Marketing Automation
Through this feature, you can create data-driven and behavior-targeted emails to visualize the way your audience interacts with our emails. Prominent benefits include:
- Email workflows with he facility of drag-and-drop builder
- Implement the right kind of email trigger to nurture your contacts
- Automated contact follow-up with the help of auto responders
- Subscriber management
It allows you to import your subscribers into ZOHO Campaigns from different sources like G Suite, Event brite and of course, ZOHO CRM. This will help you to engage with them easily.
6. A/B Testing
As you might have sensed, this feature helps you to test two different versions of a campaign to find out the most effective one.
You can also integrate ZOHO Campaigns with ZOHO Software like Bigin and ZOHO CRM alongside several other apps like Sugar CRM, MS Dynamics 365, Salesforce, Hubspot and more.
To get deeper insight into this ZOHO software or to seek assistance in its integration with other applications, you can always contact us at CRM-Masters. Our experts will be ever ready to help you out.