Salesforce Marketing Cloud (SFMC) is a highly acclaimed automation tool that is unquestionably the most feature-rich in its class. It provides insights into client journeys and assists businesses in providing connected, customized, and 1:1 consumer experiences.

It is a must-have tool for marketers who wish to build their marketing plans around customer needs and interests to accomplish higher ROIs and incredible results. Hence, it works effectively in establishing a long-term bond with the customers.

What is SFMC for its users?

According to satisfied users, Marketing Cloud allows them the opportunity to:

• Avail informative data
• Use the data to launch timely marketing campaigns
• Measure the campaigns to assess their efficacy with respect to client’s response
• Acquire the intended ROI.

So, how can you interact with your customers as if you know them for a long time? Well! It’s simple. All you need is to:

• Be aware of your customers’ journey w.r.t your brand
• Personalize every moment of your customers’ journey
• Initiate seasoned campaigns to serve your customers even better

In each of these steps, Salesforce Marketing Cloud can prove to be your ultimate companion.

Salesforce Marketing Cloud Features

Salesforce Marketing Cloud is a feature-rich platform with assorted marketing-related capabilities:

• Real-time customer engagement
• Automated email and marketing
• Engagement, listening, and advertising on social media
• Push notifications and mobile messaging (SMS)
• Customer marketing analytics

What are the benefits of Salesforce Marketing Cloud?

Organizations leveraging the capabilities of Salesforce marketing cloud rear a range of benefits for their business:

1. Improves Customer Understanding

Every encounter with your customer is customizable with the help of Salesforce Marketing Cloud. It enables you to integrate data from many sources and devices to get a holistic and unified understanding of customers. You can also use the platform to acquire and trigger data from first, second, and third parties. Each customer engagement becomes a lifelong brand experience.

2. Artificial Intelligence (AI) Customization via Einstein

Salesforce Marketing Cloud lets customers integrate data with the Einstein tool, allowing AI to govern interactions. The AI tool specifically created for the Salesforce platform utilizes the information collected on every user movement to equip the Salesforce customers with inputs for natural language processing (NLP) capabilities, predictive analytics and machine learning. Thus, Einstein allows you to personalize user communications based on their interactions with your brand.

3. Activate customer interest at all critical customer touchpoints

The Salesforce Marketing platform promotes attention and awareness throughout the client journey, offering superior insights so you can provide the best possible service to your consumers. The Marketing Cloud helps you to become a customer-centric business.

4. Conduct an Impact Analysis

With the help of AI and Google Analytics 360, Marketing Cloud allows customers to track customer journeys across multiple channels and devices. Salesforce Marketing Cloud can help businesses deliver the right messages to the right users at the right time, which is beneficial to both B2B and B2C businesses.

5. Data Management

You can achieve data management in Marketing Cloud using data extensions (tables) that you can link together to construct a relational database supported by SQL. The SFMC owns the ability to store various data types and construct your data model.

Hence, when combined with SFMC, this SQL supported database gives you an edge over competitors who use a limited data model restricted by the data they can import and handle. It is useful because it allows for more complex audience segmentation and audience growth within SFMC.

Summing up!

Salesforce marketing cloud excels in terms of affordability, simplicity, scalability, and flexibility. Using it will help you get a settled edge over your peers thereby enabling you to become the market leader in your respective niche.

If you’re planning to implement Salesforce CRM in your organization and you value simplicity, the Salesforce consulting services at CRM-Masters are best suited for you. Our experts will make the most complex processes simple for you. Reach out to us today if you aspire to build along-term relationship with customers through the Salesforce Marketing Cloud.