Creating leads is one of the most important aspects of any business strategy. And to identify and capture new leads, Facebook Lead Ads- a social media program that captures prospects’ information- is an appealing option. Nevertheless, to achieve the best results from lead generation, it must be followed up with lots of nurturing and analysis to reach the best prospects. With Facebook Lead campaigns integrated into Zoho CRM, you can manage all of your lead generation efforts in one place and manage lead nurturing in real-time.
Why Zoho CRM Partners Well with Facebook Lead Ads? – Some Additional Benefits
1. Turning Conversations into Opportunities
Besides following up on Facebook leads, Zoho CRM lets you add leads from your listening streams, regardless of whether you run an ad campaign. Adding these leads from the Social Tab is either manually done or triggered from Facebook interactions. Your sales reps can then be assigned specific rules, tasks, and reminders related to these leads.
2. Bringing Facebook and CRM Conversations Together
Once a contact has been added to your Zoho CRM, you can access their information, history, and activities under the Social Tab. Furthermore, you can see their recent social interactions with your business so that you can respond appropriately.
3. Engaging with Your Audience Live
Your Zoho CRM’s Social Tab allows you to create social media posts and respond to comments instantly. Rather than hopping between Facebook and Zoho CRM, you can keep your audience engaged from within a single platform.
4. Tracking Conversations About Your Brand
When you set up listening streams that monitor when prospects or competitors message you, you can manage your Facebook conversations in real-time. With SalesSignals, you can receive Facebook notifications directly from Zoho CRM.
To take advantage of these benefits, however, you’ll need to connect your Facebook Lead Ads to Zoho CRM. Here’s how to do it:
How to Connect Facebook Lead Ads to Zoho CRM
The Facebook Ad management extension within Zoho CRM’s marketplace can help you connect your Facebook Lead Ads with your CRM account.
Step 1: Install Facebook Advert Manager
- Start navigating the Zoho Marketplace and installing the Facebook Advert Manager extension. Or you can log in to your Zoho CRM account and install it from there.
- After selecting the users for whom you want the extension installed, click Confirm. Next, click Authorize.
- On the next screen, type in your Facebook username and password, and click Continue.
Step 2: Import Your Facebook Ads
After installing and authorizing the Facebook Advert Manager Extension, you can begin importing your ad data into Zoho CRM. If you want to ensure that your Facebook changes are reflected in Zoho, you may need to update your ads manually on the Facebook Advert Manager page. Click Import Advert to update the details of a particular ad. This will update the ad’s status.
Conclusion
Facebook Lead Ads can be an easy way to generate new leads since they minimize friction and increases the likelihood of your ad being seen. When you sync your Zoho CRM account with your Facebook Ad Leads account, new leads automatically get imported into your CRM, eliminating the need to export leads manually.
We, CRM Masters, are Zoho Premium Partners. And thereby hold profound expertise in Zoho. Solutions tailored by our experts for your business will indeed leverage the power of Zoho for you. Let us know if we can help you or provide assistance if, in any case, you are also struggling with this integration.