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Augmented Reality for Your E-commerce Business To Boost Growth
The online shopping market has boosted more than ever but is still left with something that needs to be improved to provide a full sensory product experience. However, many brands are successful in giving their customers a feature to try on their products virtually. Where the customers can try on clothes, try lenses, or see for themselves just how big a couch looks in a room.
Through augmented reality (AR), you can give your customers more complete information about your products from the comfort of their own homes. If you are looking for Shopify e-commerce development services, integrating AR can significantly enhance your online store’s user experience.
From this blog, let’s understand what augmented reality is and how it helps e-commerce businesses boost their growth.
What is Augmented Reality (AR)Shopping?
Augmented reality in the online shopping industry allows customers to try on products through their handy devices like mobile phones, tablets, etc.
AR can be used to give customers the impression that they are interacting with things in a physical store or to show them how products will seem in their homes or, in the case of fashion, on their bodies.
Because AR enables consumers to engage in pre-buying behaviors like digitally experimenting on clothing or makeup or overlaying furniture into a living environment to judge its size and appropriateness with the rest of their home furnishings, it lends itself to marketer applications.
How Brands are Using Augmented Reality?
1) Try-on Solution Before Buying
Augmented Reality (AR) lets online shoppers preview products in their environment, helping them make informed purchase decisions upfront. This reduces returns and increases customer satisfaction. It’s especially useful for trying on clothes, testing makeup, accessories, and eyeglasses virtually.
2) Visualise Products in Your Space
Wondering how that couch will fit in your living room? With AR, customers can see true-to-scale 3D models of products in their own space before buying. For example, the app allows users to preview how their couches will look in photos taken on their iPhones and iPads.
3) Interactive User Guides
Complex products often come with a learning curve. AR user manuals provide interactive, on-screen guidance, making it easier for customers to understand how to use software, websites, or applications. These guides use AR to overlay instructions directly onto the product in real-time.
4) Fun Social Media Filters
Social media platforms like Instagram and Snapchat use AR filters to let users try products virtually. Brands leverage these filters to showcase new products, increase engagement, and create memorable interactions with their audience. The novelty and interactive nature of AR filters can differentiate brands and drive social media sharing.
Also Read: 8 Ways to Improve Your E-Commerce Store’s Security
Benefits of AR in Online Shopping
Augmented Reality (AR) is transforming the online shopping experience by offering interactive and immersive ways for customers to engage with products. Here are the key benefits of incorporating AR into online shopping:
1) Enhanced Product Visualization
AR allows customers to see products in a more detailed and realistic way than traditional images or videos. They can view 3D models from every angle, zoom in to see fine details, and even place virtual items in their physical environment. This helps customers better understand the product’s size, shape, and design, leading to more informed purchase decisions.
2) Try Before You Buy
One of the most significant advantages of AR in online shopping is the ability to “try on” products virtually. For example, customers can see how a piece of clothing looks on their body, how a pair of glasses fits their face, or how a piece of furniture fits in their living room. This virtual try-on experience reduces uncertainty and increases confidence in purchasing decisions.
3) Reduced Return Rates
With AR providing a more accurate representation of products, customers are less likely to experience mismatched expectations when their purchases arrive. This leads to a reduction in the rate of returns and exchanges, saving businesses time and money associated with handling returns.
4) Improved Customer Satisfaction
By offering a more immersive and informative shopping experience, AR helps to improve overall customer satisfaction. When customers feel confident about their purchases and have a pleasant shopping experience, they are more likely to return for future purchases and recommend the store to others.
5) Enhanced Product Information
AR can be used to overlay additional information on products, such as specifications, features, and usage instructions. This interactive element helps customers better understand the product and its benefits, aiding in their decision-making process.
6) Better Visualization of Customization Options
For products that offer customization, such as personalized jewelry, custom furniture, or bespoke clothing, AR allows customers to visualize their customizations in real-time. They can see how different options (colors, materials, sizes) will look on the final product, leading to more satisfying purchases.
7) Increased Sales and Conversions
By enhancing the shopping experience and reducing the barriers to purchase, AR can lead to increased sales and higher conversion rates. Customers are more likely to buy when they feel confident and engaged with the products.
Looking to Build Your Online Store with Shopify?
AR technology is rising and enhancing the online shopping experience by providing realistic visualization and offering personalized shopping experiences to customers.
If you are someone, looking to start your online store on Shopify but not sure where to start, we are here to help. CRM Masters Infotech has years of experience in providing Shopify e-commerce solutions and helping clients run their online storefronts successfully with Shopify.
Our Shopify Experts provide the best solution to anyone looking to build their online stores or want to enhance their Shopify experience.