Due to widespread market disruptions, organizations have been forced to accelerate their technology investments over the last few years. Companies already firmly rooted in digital and cloud technology fared better than those without such roots. These platforms are no longer a question of whether to invest – they are a question of optimizing investment to maximize business value strategically.

Among the platforms leading change is Salesforce. Today, enterprises are utilizing Salesforce more effectively through an integrated approach to business transformation and developing systems that can thrive despite disruptions and uncertainty.
Today, this blog will discuss what Salesforce Experience Cloud is and how you can use it to its full potential.

What is Salesforce Experience Cloud?

A Salesforce Experience Cloud is an integrated platform that enables leading communications among customers, employees, or partners. The customization demanded while developing a community makes Salesforce Experience Cloud a vital integration of Salesforce. In addition to community builders, the platform allows you to create portals, applications, and websites by soliciting suggestions and ideas from the community.
In addition, this platform’s features are constructed to facilitate an organization’s effortless operation.

Listed below are Four Ways to get the most out of your Experience Cloud:

1. Customize for Personalized EX:

With the Experience Cloud, you can create customized community pages that complement your branding and extend your brand identity. Your Experience Cloud members can browse through your community to find answers to any queries/questions they may have. In addition, you can provide custom badges, avatars, personalized offers, and more to your community members who contribute to the community.

2. Improve Social Presence:

Integrated customizations and Integrations make Experience Cloud a standout. It is easy to integrate APIs and pull data with the Experience Cloud. The best part? You can integrate your portal with many engagement systems and CRMs and make an exceptional social presence.

3. Leverage VisualForce and Community Template:

Front-end templates are necessary to create a community portal. By customizing Salesforce’s pre-built templates, you can create engaging community experiences for your users.
You can also utilizeVisualForce to customize your community.

4. Increase Knowledge-Sharing With User Groups:

Your community can be organized into user groups using Experience Cloud. This way, community managers can reward active contributors and create an engaging community by presenting badges.
To track the success of the community, community managers can also create dashboards in the community.

Conclusion

Through Experience Cloud and its digital experiences, you can connect with your customers in a new way, share information, and collaborate on business processes more effectively. In short, it’s the next-generation system for generating more sales, marketing, and income.

If you are also looking for ways to build your Experience Cloud more powerful and faster than ever, then feel free to let us know. We-CRM Masters are certified Salesforce Consulting Partners and thereby hold profound expertise in Salesforce. Solutions tailored by our experts for your business will leverage the power of Salesforce for you.