How Orientbell Tiles Achieved a 95% Increase in Lead Generation
with Zoho CRM
Orientbell Tiles is a leading brand in the tile industry, producing ceramic, vitrified, wall, floor, and digital tiles with a production capacity of nearly 30 million square metres across three plants, and showrooms in cities across India. Running lead distribution entirely on Microsoft Excel, the business had no clear system for lead generation, follow-ups, deal tracking, or order management. CRM Masters implemented the Zoho CRM Blueprint along with Facebook and WhatsApp integrations — giving sales teams a standardised, automated process from first lead to closed deal.
About the Client
Orientbell Tiles is a leading brand in the tile industry, producing ceramic tiles, vitrified tiles, wall tiles, floor tiles, and digital tiles for homes and offices. The company runs a production capacity of close to 30 million square metres across three plants, with showrooms opened in various cities across India to give prospective customers an international-style display and buying experience.
As the business grew organically, the team wasn't using any tool beyond Microsoft Excel to manage lead distribution among sales staff and track status. They needed a clear, efficient system to manage lead generation, follow-ups, deal tracking, closures, and order management — manual processes were making it hard to track leads, ensure timely follow-ups, and manage orders smoothly.
What Was Holding Them Back
As a large-scale manufacturer with showrooms across India, Orientbell needed a standardised system to take a lead from first contact through to a closed, fulfilled order — without relying on scattered spreadsheets.
- Inefficient sales process — the absence of a centralised sales system led to inefficient processes, with a lack of coordination among sales teams resulting in missed opportunities and reduced overall productivity.
- Limited customer insights — the team needed help obtaining comprehensive visibility into customer information and preferences, limiting their ability to deliver personalised experiences and execute targeted marketing campaigns.
- Inefficient lead management — without a well-thought-out lead management system, capturing, tracking, and prioritising leads was difficult, leading to lost sales opportunities and misallocation of resources.
How We Solved It
CRM Masters implemented Zoho CRM alongside the Blueprint feature to standardise the sales process end-to-end, then connected Facebook and WhatsApp so leads and updates flowed straight into the CRM.
What Changed After Go-Live
By centralising and automating lead management, Zoho CRM's Blueprint, Facebook, and WhatsApp integrations delivered measurable improvements across lead generation, sales process efficiency, deal management, and customer trust.
"We are associated with CRM Masters for 3 years. CRM Masters has been an outstanding technology partner for us, especially in the domain of Zoho CRM and its allied applications. Their expertise spans a wide range of Zoho products including CRM, Sales IQ, Survey, Social, and Analytics. From the initial consultation to final deployment, their team demonstrated deep knowledge and sharp technical capabilities in implementation, automation, customization of client scripts, and custom development. What truly differentiates CRM Masters is their commitment to understanding business needs and delivering tailored solutions. Under the fantastic leadership of CEO Vishal Agarwal, the team ensured that every project milestone was met with precision and agility. Vishal's hands-on involvement and exceptional client handling ensured seamless communication and clarity throughout the project lifecycle."
Your Business Deserves a CRM That Actually Works
Get a no-obligation strategy call with a certified CRM Masters expert. We'll analyse your setup and propose a tailored plan within 24 hours.
Testimonials
