How tinyEmail Reduced Operational Costs by 30%
with Zoho CRM Plus
tinyEmail is a Canada-based company specialising in AI-powered email marketing solutions, with flagship products trusted by businesses globally and consistently outperforming competitors on review sites like TrustPilot. Running on Intercom CRM, the cost of the platform had become prohibitive, and the client needed a more cost-effective alternative without losing functionality. CRM Masters replaced Intercom with a customised Zoho CRM Plus implementation — adding AI-powered chatbots, WhatsApp and email integrations, and advanced analytics along the way.
About the Client
tinyEmail is a Canada-based company specialising in creating AI-powered email marketing solutions. They offer advanced tools that empower businesses to automate and personalise their email marketing efforts, ensuring maximum engagement and improved customer communication. Their flagship products are trusted by businesses globally and have consistently outperformed other leading platforms on review sites such as TrustPilot.
The client was using Intercom CRM, but it had become cost-prohibitive, so they sought a more cost-effective alternative. They approached CRM Masters with the objective of replacing Intercom with Zoho CRM Plus to reduce operational costs and improve automation capabilities, while integrating seamlessly with their AI-powered email platforms.
What Was Holding Them Back
The client's business objectives included a seamless migration from Intercom CRM to Zoho CRM Plus, enhanced automation for lead and customer management, integration with email platforms, and AI-powered chatbot integration for real-time customer engagement.
- Migrating from Intercom CRM to Zoho CRM Plus — the client needed to replicate the functionality of their existing CRM system while ensuring a smoother and more cost-effective transition.
- Email integration problems — they required a system that could effortlessly integrate with their email marketing platforms to enable real-time updates and personalised communication.
- Facing integration difficulties — the client wanted to incorporate WhatsApp and AI-powered chatbots into their CRM for faster customer responses and improved engagement.
- Data migration complexity — migrating vast amounts of data from Excel to Zoho CRM while maintaining data integrity was a key challenge.
- Limited analytics and insights — the client could not derive actionable insights from their existing data, hindering data-driven decision-making.
- Limitations in data handling — the APIs used by the client had limitations on the volume of data that could be processed simultaneously, creating bottlenecks in data handling.
How We Solved It
After carefully analysing the client's requirements, CRM Masters implemented a customised Zoho CRM Plus solution, adding AI chatbots, data migration, marketing automation, and behavioural analytics on top.
What Changed After Go-Live
The implementation of Zoho CRM Plus enabled tinyEmail to achieve their business objectives effectively, delivering measurable improvements across cost, response time, and decision-making.
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