How m-cro Achieved a 98% Reduction in Manual Work
with Zoho Inventory & WooCommerce
m-cro designs compact, weatherproof vehicles for efficient urban mobility — including a modern recreation of the iconic 1950s Isetta bubble car — using around 60% less energy than a conventional electric car. Running packaging, delivery, and every other part of the business entirely by hand, the company struggled with inaccurate stock levels, delayed order processing, and fulfilment errors. CRM Masters implemented Zoho Inventory and integrated it with WooCommerce, giving the business real-time stock synchronisation and automated order fulfilment.
About the Client
m-cro designs a vehicle for space living and efficient urban mobility — compact, akin to a motorcycle, yet built to protect against harsh weather conditions. The company has also designed and recalled the iconic 1950s Isetta bubble car, with vehicles offering weather protection, cargo space, and freedom of movement that make them a perfect fit for city life. Their production and operations use around 60% less energy than a conventional electric car, making them an ideal choice for environmentally conscious consumers.
The client handled every aspect of their operations manually — from packaging products to delivering them. While they provide quality parts, the lack of automation created inefficiencies in inventory management, order fulfilment, and delivery, making it difficult to track stock levels, manage orders, and ensure timely deliveries as the business grew.
What Was Holding Them Back
To address these issues, CRM Masters implemented Zoho Inventory and integrated it with WooCommerce, so the business could focus on growth and customer satisfaction instead of manual stock-keeping.
- Inaccurate stock levels — manual tracking and record-keeping led to discrepancies and erroneous representations of actual stock levels.
- Delayed order processing — with manual inventory management, order processing regularly slowed down, and employees needed help verifying stock availability, causing delays in fulfilling customer orders.
- Order fulfilment errors — inaccurate inventory records led to fulfilment errors such as shipping the wrong product or incorrect quantities, resulting in customer dissatisfaction and returns.
- Difficulty in sales analysis — the manual process made it challenging to analyse sales data and trends, hindering the business's ability to forecast future demand accurately.
How We Solved It
CRM Masters implemented Zoho Inventory, built a WooCommerce storefront, and connected the two so that stock, product, and order data flow automatically between them in real time.
What Changed After Go-Live
The Zoho Inventory and WooCommerce integration delivered measurable improvements across manual work reduction, customer trust, order fulfilment speed, and data security.
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