Promo image of a modern tile showroom with a blue India map and location pins, plus a laptop dashboard; headline reads 'How a Tile Manufacturer Is Targeting Up to 50% Higher Sales Conversion With Zoho CRM'

November 2, 2026
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Case Study

How a Tile Manufacturer Is Targeting Up to 50% Higher Sales Conversion with Zoho CRM

CRM Masters Infotech helped Orientbell streamline its marketing and sales operations using Zoho solutions. By integrating dealer onboarding, dealer distribution, institutional sales, Facebook lead generation, and WhatsApp communication with Zoho CRM, the solution created a connected ecosystem for managing customer enquiries and sales opportunities. The initiative focused on improving lead management, strengthening dealer coordination, and targeting 50% higher sales conversion.

Salon, Haircare and Beauty

Zoho CRM

Zoho Projects

Zoho SalesIQ

Orientbell Tiles

Client

Manufacturing / Ceramic and Vitrified Tiles

Industry

Zoho SalesIQ

Website Engagement

CRM Masters

Implementation Partner

Project Overview

Key details about the client, industry, technology stack and project objective.

Client

Orientbell Tiles

CRM Platform

Zoho CRM, Zoho Social, Zoho Forms

Project Objective

Improve sales conversion through an integrated Zoho CRM ecosystem

Project Management

Zoho Projects

Industry

Manufacturing / Ceramic and Vitrified Tiles

Website Engagement

Zoho CRM, Zoho Social

Key Business Goal

Target up to 50% higher sales conversion

Key Focus Areas

Lead generation, dealer onboarding, dealer distribution, institutional sales, customer engagement, and sales pipeline management

Location

India

Implementation Partner

CRM Masters Infotech

About the Client

Orientbell Tiles is one of India's established manufacturers of ceramic and vitrified tiles, offering a wide range of tile solutions for residential, commercial, and institutional applications.

With an extensive dealer and distributor network, the company serves customers through retail outlets, showrooms, architects, builders, interior designers, and institutional clients.

Managing customer enquiries, coordinating with dealers, generating new business opportunities, and handling institutional sales requires effective communication and structured sales processes.

As competition in the tile industry continues to grow, having better visibility into marketing leads, dealer activities, and customer interactions becomes essential for improving sales performance and delivering a consistent customer experience.

Project Background

Managing sales operations in the manufacturing industry involves coordinating marketing campaigns, customer enquiries, dealer onboarding, dealer distribution, and institutional sales activities.

Orientbell required a structured approach to managing leads generated through digital marketing channels and ensuring that enquiries were connected with the appropriate dealers and sales representatives. The company also needed better visibility into dealer onboarding, institutional sales opportunities, and customer interactions.

CRM Masters Infotech addressed these requirements by implementing Zoho CRM as a centralised sales management platform and integrating relevant Zoho applications to connect marketing, dealer management, and customer engagement activities.

The solution included Facebook integration for capturing digital marketing leads, WhatsApp integration for customer communication, Zoho CRM workflows for dealer onboarding and distribution, and institutional sales management to track business opportunities.

The objective was to establish a connected lead-to-conversion process, improve coordination between marketing and sales teams, strengthen dealer relationships, and target up to 50% higher sales conversion.

The Challenges

Marketing Lead Management

Managing customer enquiries generated through digital marketing campaigns required a centralised system to capture, organise, and track leads. Without a connected process, marketing-generated enquiries could remain disconnected from the sales team, resulting in delayed follow-ups and missed opportunities.

Dealer Onboarding and Data Management

Managing new dealer registrations and maintaining accurate dealer information required a structured onboarding process. Collecting dealer details, organising business information, and maintaining centralised records were essential for building an organised dealer network.

Dealer Distribution and Lead Assignment

Distributing incoming customer enquiries among the appropriate dealers and sales representatives required better coordination. Identifying the relevant dealer, assigning leads, and monitoring follow-ups were important to ensure that customer enquiries received timely attention.

Institutional Sales Management

Managing institutional customers, project enquiries, and large business opportunities required a dedicated sales process. Tracking customer requirements, project details, quotations, opportunity stages, and follow-ups was challenging without a centralised system.

Lack of a Unified Customer View

Customer information, previous enquiries, communication history, and sales activities needed to be accessible from one place. Limited visibility into customer interactions made it difficult for sales teams to understand customer requirements and maintain consistent follow-ups.

The Solution

CRM Masters Infotech implemented Zoho CRM to streamline Orientbell's marketing, dealer distribution, institutional sales, and customer management through Facebook and WhatsApp integrations.

Centralised Marketing and Lead Management with Zoho CRM

Implemented Zoho CRM to centralise customer enquiries generated through marketing activities. Configured lead management workflows to capture, categorise, assign, and track leads, enabling marketing and sales teams to manage enquiries and follow-ups more efficiently.

Dealer Onboarding with Zoho CRM and Zoho Forms

Configured Zoho Forms and Zoho CRM to digitise dealer registration and onboarding. Dealer information submitted through forms is captured in the CRM, creating centralised dealer records and improving the visibility and management of onboarding activities.

Dealer Distribution and Lead Assignment with Zoho CRM

Configured dealer management and lead assignment workflows in Zoho CRM to distribute customer enquiries to the relevant dealers and sales representatives. This helped establish a structured lead distribution process and improve coordination between the central sales team and dealer network.

Institutional Sales Management with Zoho CRM

Implemented Zoho CRM to manage institutional customers, project enquiries, and sales opportunities through a structured pipeline. The solution enables the sales team to track institutional leads, manage customer interactions, monitor opportunities, and maintain consistent follow-ups.

360-Degree Customer View with Zoho CRM

Configured Zoho CRM to maintain a consolidated view of customer information, enquiry history, communication records, and sales activities. This provides sales representatives with better visibility into customer relationships and helps them manage interactions more effectively.

Facebook Integration with Zoho CRM

Integrated Facebook lead generation with Zoho CRM to capture enquiries directly from Facebook campaigns. This reduced manual lead entry and enabled the sales team to manage, assign, and follow up on marketing-generated leads from a centralised platform.

WhatsApp Integration with Zoho CRM

Integrated WhatsApp with the Zoho CRM ecosystem to simplify customer interactions and follow-ups. This enabled better coordination of customer enquiries, product communication, and sales conversations while improving visibility into customer engagement.

Business Benefits

Centralised Marketing and Lead Management

Zoho CRM provides a centralised platform for capturing, organising, and tracking customer enquiries, helping marketing and sales teams manage leads more efficiently.

Faster and More Organised Dealer Onboarding

Zoho Forms and Zoho CRM streamline dealer information collection and registration workflows, reducing manual data entry and improving dealer database management.

Improved Dealer Distribution

Structured lead assignment and dealer management workflows help connect customer enquiries with the appropriate dealers and improve follow-up visibility across the distribution network.

Better Institutional Sales Visibility

Zoho CRM provides a structured environment for managing institutional customers, project enquiries, opportunities, and sales activities, helping teams monitor their pipeline more effectively.

Complete Customer Visibility Through 360-Degree CRM

Centralised customer records and interaction history help sales representatives access relevant information, understand customer requirements, and maintain consistent communication.

Automated Facebook Lead Capture

Facebook integration helps transfer marketing-generated enquiries into Zoho CRM, reducing manual work and supporting timely lead assignment and follow-ups.

Improved Customer Engagement Through WhatsApp

WhatsApp integration helps simplify customer communication, product information sharing, and sales follow-ups while connecting customer engagement with CRM activities.

Better Sales Coordination and Conversion Opportunities

Connecting marketing, dealer distribution, and institutional sales through Zoho CRM helps improve lead ownership, follow-up consistency, and visibility across the sales pipeline, supporting the objective of targeting up to 50% higher sales conversion.

A Connected and Scalable Zoho Ecosystem

Bringing marketing, dealer onboarding, dealer distribution, institutional sales, and customer communication into a connected Zoho environment creates a foundation for organised sales operations and future business growth.

About CRM Masters Infotech

CRM Masters Infotech helps organisations streamline business operations through CRM implementation, system integration, workflow automation, and customised digital solutions.

As a Zoho Premium Partner, CRM Masters Infotech works with businesses to understand their operational requirements, configure suitable Zoho applications, and create connected systems that support efficiency and scalability.

From lead management and marketing automation to dealer management, customer engagement, and business process automation, our team focuses on aligning Zoho technology with business processes to deliver practical, long-term value.

Ready to Improve Your Sales Conversion with Zoho CRM?

Managing marketing leads, dealer distribution, and institutional sales requires connected systems, structured workflows, and complete visibility across customer interactions.

Let's build a smarter, more scalable franchise management system for your business.

How a Tile Manufacturer Is Targeting Up to 50% Higher Sales Conversion with Zoho CRM

Orientbell Tiles

Manufacturing / Ceramic and Vitrified Tiles

Zoho SalesIQ

CRM Masters

Project Overview

Client

CRM Platform

Project Objective

Project Management

Industry

Website Engagement

Key Business Goal

Key Focus Areas

Location

Implementation Partner

About the Client

Project Background

The Challenges

Marketing Lead Management

Dealer Onboarding and Data Management

Dealer Distribution and Lead Assignment

Institutional Sales Management

Lack of a Unified Customer View

The Solution

Centralised Marketing and Lead Management with Zoho CRM

Dealer Onboarding with Zoho CRM and Zoho Forms

Dealer Distribution and Lead Assignment with Zoho CRM

Institutional Sales Management with Zoho CRM

360-Degree Customer View with Zoho CRM

Facebook Integration with Zoho CRM

WhatsApp Integration with Zoho CRM

Business Benefits

Centralised Marketing and Lead Management

Faster and More Organised Dealer Onboarding

Improved Dealer Distribution

Better Institutional Sales Visibility

Complete Customer Visibility Through 360-Degree CRM

Automated Facebook Lead Capture

Improved Customer Engagement Through WhatsApp

Better Sales Coordination and Conversion Opportunities

A Connected and Scalable Zoho Ecosystem

About CRM Masters Infotech

Ready to Improve Your Sales Conversion with Zoho CRM?

Our Reviews

Contact Information

USA (Sales Office) 30 N Gould St Ste R Sheridan, WY 82801

UK (Sales Office) 2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE

Level 3 One Central DWTC Sheikh Zayed Road, Dubai(UAE) PO Box 9573

Our Global Presence

Services

Solutions

USA (Sales Office)
30 N Gould St Ste R Sheridan, WY 82801

UK (Sales Office)
2nd Floor College House, 17 King Edwards Road,
Ruislip, London, United Kingdom, HA4 7AE