How TASC Infrastructure Achieved 90% Operational
Efficiency with
Zoho CRM & Contract Automation
TASC Infrastructure, a European telecom infrastructure investor specialising in acquiring land, towers, and buildings for telecom networks, was struggling with manual data management, scattered sales pipelines, and slow contract turnaround. CRM Masters implemented Zoho One — including Zoho Sign and Zoho Contract — to centralise operations and standardise data across regions, delivering measurable results within months.
About the Client
TASC Infrastructure is focused on acquiring land, towers, and buildings that host telecommunications infrastructure across Europe. They specialise in purchasing and managing these vital assets to support the expansion and reliability of telecom networks — securing key locations for telecom facilities and contributing to the digital development of the continent.
As demand for high-speed connectivity continued to grow, TASC's internal processes had not kept pace. The business was being run largely on manual systems and spreadsheets, with no centralised way to manage customer data, track sales activity, or coordinate across the multiple countries it operates in.
What Was Holding Them Back
TASC Infrastructure faced inefficient data management, coordination issues across services, and difficulties handling customer data effectively — problems that made it hard to make timely decisions and impacted both operational efficiency and growth potential. They approached CRM Masters to streamline operations, reduce risk, and enable more informed decision-making.
- Disorganised sales pipeline — deals and opportunities were tracked in Excel sheets, making it difficult to manage the pipeline effectively.
- Manual ROI calculations — site ROI was calculated by hand, a process that was time-consuming and prone to errors affecting site evaluation.
- Limited analytics and reporting — no centralised reporting tools meant the team couldn't generate dashboards or analyse performance, creating blind spots in strategic planning.
- Inefficient contract management — manual signatures on Letters of Intent (LOIs) and land contracts caused delays and added administrative overhead.
- No centralised financial tracking — without an integrated accounting system, financial data was siloed from operational workflows, making it difficult to reconcile revenue, track site-level costs, and generate accurate financial reports across regions.
- Data inconsistencies across regions — different countries recorded business data in varying formats with no standardised controls, leading to data gaps and reduced accuracy.
- Limited customer support — without a proper calling support system, communication gaps with clients affected satisfaction and slowed the development of strong relationships.
How We Solved It
Working closely with TASC Infrastructure, CRM Masters Infotech understood the core problems and designed a Zoho-based plan to address each one directly.
What Changed After Go-Live
The implemented solutions led to significant, measurable improvements across TASC Infrastructure's sales, operations, and customer-facing teams.
"CRM Masters Infotech LLP has successfully completed the project milestones and met all of our requirements. The team works hard to meet deadlines and stayed in close communication with us throughout, including over WhatsApp. We're impressed with their ability to deliver accurate, tailored solutions."
Our Work Speaks for Itself
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