How Awfis Space Solutions Scaled CRM Operations
Across 200+ Centres with a Custom Zoho Ecosystem
Awfis Space Solutions, India's largest flexible workspace provider, needed a powerful, scalable CRM to manage leads, broker networks, and operations across 200+ centres and 18 cities. CRM Masters built a fully customised Zoho CRM ecosystem — integrating telephony, invoicing, analytics, and communication tools — and migrated 1.8 million records with zero business downtime.
About the Client
Awfis Space Solutions Limited is India's largest and first publicly listed flexible workspace company. Founded in 2014, Awfis serves more than 3,000 organisations through a network of 200+ centres across 18 cities, managing over 1,35,000 seats nationwide.
As Awfis expanded rapidly across India, the complexity of managing multi-city sales teams, broker networks, centre assignments, and invoicing processes outgrew their existing tools. They needed a CRM platform that could mirror their operational structure — centre by centre, city by city — and scale with their growth.
What Was Holding Them Back
As Awfis expanded nationwide, managing sales, broker networks, centre assignments, and invoicing became increasingly complex. Without a centralised system, critical business processes were fragmented across teams, cities, and tools.
- No centralised lead management system — lead data was scattered across spreadsheets and legacy tools, with no single platform to capture, track, or act on inbound enquiries at scale.
- Manual centre assignment process — assigning leads to the right centre across 200+ locations required manual coordination, causing delays and missed opportunities.
- Complex broker commission tracking — managing and reconciling broker commissions across a large referral network was time-consuming and error-prone, with no automated workflow in place.
- Limited lease and contract visibility — lease data was siloed, making it difficult for teams to track contract status, renewal timelines, and occupancy across centres.
- Duplicate lead records — without deduplication controls, duplicate entries were distorting pipeline data and impacting reporting accuracy.
- Manual Proforma Invoice generation — creating PIs was a fully manual process, requiring staff to cross-reference deal data, generate documents by hand, and update records separately.
- Disconnected communication systems — telephony, email, and calendar tools operated in silos, giving teams no unified view of customer interactions or sales activity.
- Limited real-time business analytics — without dashboards or live reporting, leadership had no visibility into lead conversion, city-wise performance, or broker activity in real time.
How We Solved It
CRM Masters designed and implemented a fully customised Zoho CRM solution tailored to Awfis's operational structure — 22 modules, multi-system integrations, automated workflows, and a migration of 1.8 million records, all delivered with zero business downtime.
What Changed After Go-Live
The implementation delivered significant operational improvements across Awfis's sales, broker management, and business operations — providing a scalable foundation for continued national growth.
"CRM Masters demonstrated a deep understanding of our operational requirements and delivered a CRM solution tailored to our business. The implementation helped us centralise processes, automate workflows, and improve visibility across our sales operations."
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