The client’s challenges can be categorized into three parts:
1. Lead Management
This challenge revolved around the inaccurate tracking and management of the leads with Bitrix24. Without the proper organization and management, leads were easily getting lost or forgotten, resulting in missed opportunities and lower conversion rates. It was also posing difficulty to get a complete picture of the sales process and the performance of the sales team.
2. Email Campaigning
We all know that Email campaigning can be an effective way to reach and engage a large audience, but with Bitrix24 they were facing challenges such as designing effective emails, segmenting and targeting email lists, and ensuring deliverability.
Therefore, they could not accurately measure and track its performance.
3. Analyze Social Media Reports
Analyzing social media reports can be helpful for companies as it can help them stay up-to-date on industry trends and see how they compare to their competitors. But with Bitrix24 the company faced several potential challenges from gathering data from multiple social media platforms to visualizing and presenting data, and from automating report generation to integrating data with other systems.