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Why Zoho Analytics is the Best Microsoft Power BI Alternative

Why Zoho Analytics is the Best Microsoft Power BI Alternative

In today’s data-driven business environment, choosing the right data analytics tool is essential for making informed decisions. Microsoft Power BI is a popular choice but there is another option which is Zoho Analytics that is worth considering as an alternative to Microsoft BI.

Zoho Analytics is like a powerful BI but easier to use and at an affordable cost. It offers many ways to customize your data and make it work for your business. In this blog, we will look at why Zoho Analytics is the best Microsoft Power BI alternative for small and medium-sized businesses.

What is Zoho Analytics?

Zoho Analytics, a self-serve BI & data analytics software, allows you to analyze your data, generate beautiful data visualizations, and uncover hidden insights in minutes. It is a powerful software that can generate any kind of calculations needed to help you create the reports you need. Zoho Analytics supports various types of formulas, such as Custom Formula Column, which allows you to add a column to the data table.

Features of Zoho Analytics

Features of Zoho Analytics

  • Data Preparation and Management:- From Zoho Analytics, you can easily access the self-serve data preparation & management app.
  • Mobility:- With Zoho analytics, you can use your phone or tablet to view and interact with data, reports, and dashboards.
  • Security and Governance:- Zoho analytics is protected by robust Zoho security policies, including redundancy, backup, confidentiality, and privacy policies to help protect your data.
  • Extensibility and Elasticity:-Zoho Analytics is evolving into a full-featured, robust, and scalable analytics platform that enables developers and systems integrators to create and deploy analytics applications and integrations

What is Power BI?

Microsoft Power BI is a powerful business analytics tool that is used by IT professionals as well as by novice data analysts. Power BI offers a wide range of features such as custom dashboards, powerful reporting options, data governance tools, ad hoc analysis, and more in a clean and easy-to-use interface. With Power BI, you can streamline all of your business intelligence efforts, and get simple answers to all your complicated questions.

Benefits of Power BI

  • Easier Query Data Sharing
  • Microsoft DAX Query Language
  • Enterprise-Level Reporting Capabilities
  • IT-Free Accessibility
  • Curated Data and Personalised Views
  • Power BI Vs Zoho Analytics

Power BI Vs Zoho Analytics

S.No.      Features Zoho Analytics Power BI
1 Data Integration 250+ live data connectors 120+ data connectors
2 Native Data Preparation Zoho DataPrep Supported through data flows
3 Automatic Data Blending Yes No
4 API Support Extensive Available
5 Pricing Cloud: Starts at $30 for 2 users/month
On-Premise: Starts at $45 for 5 users/month
Cloud: Starts at $9.99 per user/month
On-Premises: Starts at $4,995 per capacity/month
6 Licensing User-based  Node-Based 

Why Should You Switch to Zoho Analytics from Power BI?

  • Flexible Deployment

You don’t have to worry about complex deployment models and costly licensing. Zoho Analytics is an easy-to-use, fully cloud-based, or on-premise deployment model without the need to buy extra components. Both the cloud and on-premise deployment models are independent. That means you can buy the on-premises version or the cloud version, pay for exactly how many users you need, and analyze your data without any extra costs.

  • Augmented Analytics:-

By collecting insights, you can save time and focus on turning insights into action. You can ask Zia your questions and get instant insights into KPIs and reports with Zia in seconds. You can also get instant stories and insights on key trends in your data.

  • Embedded Analytics:-

Integrated Software Vendors (ISVs), Service Providers (SPs), Business Advisors (BAs), and Solution Developers (SDPs) can now quickly deploy and deliver a fully integrated BI solution to their customers using the robust Embedded BI & White Labeling capabilities in Zoho Analytics.

  • Collaborative Analytics:-

Collaborate quickly and easily with business-critical insights without the need for costly add-ons or user licenses. You can share and comment on your reports with fine-grained access control in Zoho analytics. Also, publish reports and users can access dashboards with/without login. You can create portals or share views across your website, blog, and applications for broader adoption.

  • Unified Analytics:-

With the ready-to-use Zoho integrations, you can access data from anywhere in the world and connect it all in one place to gain a complete 360-degree view of your business in minutes. You can make informed data decisions with complete insights.


In conclusion, While both Zoho Analytics and Power BI are formidable contenders in the realm of data analytics and business intelligence, Zoho Analytics emerges as the superior choice for many organizations due to its ease of use, affordability, integration capabilities, collaboration features, and customization options. Whether you are a small business looking to gain insights or a large enterprise seeking a comprehensive analytics solution, Zoho Analytics provides the tools and capabilities to achieve your business goals.

Ready to Switch BI to Zoho Analytics?

Contact CRM Master’s Infotech, Zoho Integration Partner which helps you in the Implementation process at an affordable cost.