Web design is an important mode to increase your online presence and enthrall the attention of maximum potential visitors to your site. At times, you may however lag behind in acquiring the traffic as per your expectation. Among the many other factors, lethargic and unappealing website design could well be one of the major reasons behind this obstacle.

It would hence be wise to redesign your website to make way for the growth and success of your website. Indeed, website designing is important as it affects your potential audience significantly, which ultimately leads to success of your business. Here is more on the importance of a sleek and simple website design.

1. It forms the first impression of your website

Remember! Your website visitors are smart enough to create an impression about your website within the first few seconds itself. If you are able to leave behind a positive impact on your audience right in the starting moments, you might end up converting them to leads. Website development trends and tools evolve as quickly as the world of digital technology does itself. Therefore, it is important to stay up-to-date with the most recent methods of enhancing your web design.

Here are some ways in which updating your website design can be beneficial to your business

Designing for conversion

One of the main goals of a worthwhile web design is to encourage a visitor to reach out to your business through various calls to action. Whether it is to fill a form, make a purchase, or sign up for the company e-newsletter, having your customers be able to perform your desired action easily is an important aspect of good website development.

Perhaps, several ways to find the sweet spot between optimizing for conversion while still integrating a beautiful design:

Bring attention to the landing page

Having colorful and interesting photos or graphics that represent your company is an easy way to grab your visitors’ attention. This will keep their interest on your site’s landing page intact.

Use directional cues and clues

Many subtle and obvious ways exist to guide your visitors to the things you want them to see or do, and this is a vital aspect of a good website layout.

Similar to a newspaper, it is important to keep all the important parts of your site (navigation, search bar, contact forms, phone number, etc.), ‘above the fold’. Be sure vital information is visible immediately before scrolling so visitors can find what they need quickly.

Designing for responsiveness

From smartphones to tablets, mobile devices have taken over a large portion of the way we work and communicate. Responsive web design is a highly popular part of modern web development in this regard.

Having a responsive site is a key feature in the effective design of your company’s website. It is not only important to your customers but also to search engines, as it offers you the chance to outrank your competitors. Nevertheless, being mobile-friendly and responsive is not exactly the same for a website, though they appear similar.

• A site that has a responsive design (changes its size/layout depending on the device) is mobile-friendly.
• A site that is mobile-friendly (loads on mobile devices) isn’t necessarily responsive.

Therefore, being sure to incorporate both of these aspects into your web development is vital.

It all depends on your efforts

People can judge how you will treat them by looking at your website. Your design gives them an insight into the way you perceive your audience. If you do not put any effort into your website design, your audience is wise enough to discern that you care the least about them.

Your website is like a customer service representative. If it is bright, modern, and inviting, your audience will feel more welcome on your page. It will help you to give an impression that you are open and welcoming to your new website visitors.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People do not want to check out a business that does not value them enough to make a good first impression.

Think of your web design as the digital face of your business. If your friends walk into your physical location, you would surely want a friendly face to greet them and make them feel comfortable. An updated and modern web design is the equivalent to a friendly face greeting.

2. It builds trust with your audience

There is hardly any reason to trust a poorly designed website. If the visitors click through your poor design or they find the information outdated, they will not trust your site. Instead, they will consider it shady because you did not care enough to update it.

Think about a person looking to place a bulk order with a manufacturing company. He is spending a tremendous amount, which means if your manufacturing website design does not convey trust, he will invest no time to find another business to fulfill the order.

Just opposite, a professional site signals trust with your audience. It will trust your business and feel comfortable in checking it out further.

Now you know how important it is to build trust with your audience to make them your loyal customers. As obvious, when visitors remain on your site longer, you create more opportunities for your business to capture those leads.

3. Your rivals are already doing it

Yes, your competitors are already well aware of the importance of a clean, clutter free and simple web design. If you want to remain in competition with them, you must also be smart enough to adopt the trend and redesign your site as per the requisite standards.

If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website. This means you will lose leads to your competitors. They will attract more leads to their page because their page is more appealing.

Would this be fine for the growth of your business? Absolutely not! Perhaps, you would want your website to stand out from the competition.

Be aware that your website design offers a welcome opportunity to set your business apart from the competition. When you are competing with other businesses, you generally have the same services and similar pricing. You need that one thing, which will make your business stand out from the rest. In most cases, it is the design part. So act smartly and promptly.

Wrapping up!

When trying to get new leads for your business, you feel the need to build up your brand. You want your audience to get familiar with your brand so they choose you when they are ready to convert. A simple and attractive web design can prove beneficial in actualizing your coveted wish. In fact, web design is important because it helps to create consistency across your page thus contributing to your business growth.