On a single day, millions of blogs are written on the internet. There is no doubt that the demand of blogsare increasing on the internet, but still, you need to craft your content in such a way that it stands out from the crowd and attracts the audience. In this blog post, we will be discussing how you can leverage blogging on Shopify to increase engagement and ultimately have a positive impact on sales.
Since the blogging is integrated into your Shopify website, the readers will not have to go to a different website if they intend to buy your product after reading your content. Moreover, since the reading and purchase are done on a single website, it is therefore easy to maintain the look and feel of the blog page and the product page. Also, it is easier to manage the shop and the blog through one admin page.
On your Shopify site, you can segment the information that you are providing through the blogs because on Shopify, you can easily manage multiple types of blogs on a single website. This allows the audience to consume your content as per their interest which holds them to your site longer. Moreover, Shopify allows your audience to explore content on the website and based on their liking they can share the content with other people as well.
In order to build a community, it is essential that the people who are consuming the content on the blog post, leave a comment also there. Shopify allows you to manage your comments section in a seamless way. If you don’t want readers to leave any comments on your blog, you can easily disable the comments, but it will stop you from building a community. If you want to have moderated comments shown on the website, you can do that as well. Also, if you want all the comments to be displayed on the blog, Shopify allows you to do that as well, but some inappropriate comments can put your brand reputation at risk. Therefore, it becomes very crucial to monitor comments consistently.
Increase your reach
In order to create more engagement, your content should reach maximum people. To increase the reach of your blog, Shopify offers the basics of SEO for your website. Also, additional SEO capabilities can be included in addition to the built-in capabilities. Moreover, if the audience wants, they can subscribe to your content, and whenever, you publish new content, a notification will be sent to the subscribed audience which will prompt them to visit the website and read the content.
It would not be unfair to say that blogging in Shopify has not only helped the business to build a community around their brand but also helped them to increase sales significantly. Just the right content and the right approach will take you a long way in this era of content marketing.
To improve the performance of your Shopify website, or to build a Shopify website from scratch, please feel free to reach out to us.